Participants Registration + Welcome Drinks
HACK THE STRATEGY
Powered by Grad Sarajevo
Ravid Kuperberg / Partner / Mindscapes
Do you want us to speak strategy? Not while Ravid is in the room. That’s when we just sit down and listen. And the better you listen, the better you understand how to unlock all the secret doors of the human mind, all the while finding a precise map that reveals how to think like no other person on planet Earth. We can actually best describe Ravid as an alchemist for human thought. That roughly means that he can help distinguish your best thoughts and turn them into gold.
HACK THE BUSINESS
Tino Anđić / Director Strategic Management / O’KEY Group
If you want to raise your business to levels of epic proportions, you cannot miss this lecture. Through a comparative analysis of the domestic market with the Russian market, where Tino Anđić currently works, we will gain insight into all the advantages and disadvantages of our environment, ethics and business models. The experience that Tino has as the Director of Strategy for the largest retail chain in Russia, managing 200 branches and 30,000 employees, is unmeasurable knowledge and wisdom. If we listen carefully, we will be able to precisely pinpoint all aspects of our business in which we can inject a new strategy and achieve historical results.
Powered by Juicy
HACK THE CREATIVITY
Mihnea Gheorghiu / Global Digital Creative Director / Publicis Italy
Mihnea thinks his lecture can be best defined by the words spoken to him by an old Roma man who he once traveled with by train through Romania, “expect nothing and you will never be disappointed.” Still, it is impossible not to anticipate greatness from his lecture as he will present to us a concept that questions the influence of social media influencers and shifts the focus on consumers through digitally adapted campaigns.
Powered by Juicy
Young Lions Awards
Powered by UNICEF
HACK THE STATUS QUO
Mark Shayler / Innovation and environmental advisor / Ape
When he is not caring for his chickens, ducks and kids (not against his own free will may we add), Mark spends his time helping the worlds largest companies think small and small companies think big, all through new business models which have helped his clients save over 120 billion pounds. In addition to revealing simple methods for business transformation, you can expect music from the 80s and a video that will make you think about some uncomfortable issues. You’ll laugh or maybe you’ll cry, either way, you’ll have great fun and learn something along the way.
HACK THE SYSTEM
Will Rust / Director of Brand Design / Pandora
During this lecture, you will hear the experiences of a man who, through his creative and “childish” approach (which he thinks is necessary) bypassed numerous systemic rules and won all the biggest awards in the marketing industry. According to him, there are too many advertisements that were created by blindly following the rules. Examples of successful campaigns, market research, data insight, and similar tools help deliver results that are certainly expected, but in such a saturated environment, that audiences become uninterested in what we are really trying to say. The only way to give up this “dirty habit” is to do something you never expected you would do.
HACK THE INNOVATION
Michela Magaš / Founder and CEO / Stromatolite
Michela je tokom svoje karijere otkrila da se pozicioniranjem kulture i kreativnosti u centar zajednice može postići daleko brži prenos znanja, a samim tim i razvoj inovacije. Ona vjeruje da je muzika, kao “društveno ljepilo”, u stanju da spoji naizgled nespojiva polja društvenog djelovanja. Za svoj doprinos, ideje i inovacije koje pomjeraju granice, 2017. godine je dobila EU Woman Innovators nagradu. Na konferenciji će prezentirati svoju viziju inovativnosti i poduzetništva u Evropi, te pokazati metodologiju koju je razvila za kreiranje uspješnog globalnog inovacijskog ekosistema.