PARTICIPANTS REGISTRATION + WELCOME DRINKS
HACK THE THINKING
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Ravid Kuperberg / Partner / Mindscapes
Do you want us to speak strategy? Not while Ravid is in the room. That’s when we just sit down and listen. And the better you listen, the better you understand how to unlock all the secret doors of the human mind, all the while finding a precise map that reveals how to think like no other person on planet Earth. We can actually best describe Ravid as an alchemist for human thought. That roughly means that he can help distinguish your best thoughts and turn them into gold.
HACK THE INNOVATION
Michela Magaš / Founder and CEO / Stromatolite
During her career, Michela discovered that by placing culture and creativity at the center of the community, a much faster transfer of knowledge can be achieved, and hence the development of innovation. She believes that music is a “social glue” and that it is able to combine seemingly incompatible fields of social action. For her contribution, ideas, and innovations that have moved borders, in 2017, she received the EU Woman Innovators Award. At Branding 09, she will present her vision of innovation and entrepreneurship in Europe, and demonstrate the methodology she has developed to create a successful global innovation ecosystem.
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HACK THE CREATIVITY
Mihnea Gheorghiu / Global Digital Creative Director / Publicis Italy
Mihnea thinks his lecture can be best defined by the words spoken to him by an old Roma man who he once traveled with by train through Romania, “expect nothing and you will never be disappointed.” Still, it is impossible not to anticipate greatness from his lecture as he will present to us a concept that questions the influence of social media influencers and shifts the focus on consumers through digitally adapted campaigns.
YOUNG LIONS AWARDS
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HACK THE STATUS QUO
Mark Shayler / Innovation and environmental advisor / Ape
When he is not caring for his chickens, ducks and kids (not against his own free will may we add), Mark spends his time helping the worlds largest companies think small and small companies think big, all through new business models which have helped his clients save over 120 billion pounds. In addition to revealing simple methods for business transformation, you can expect music from the 80s and a video that will make you think about some uncomfortable issues. You’ll laugh or maybe you’ll cry, either way, you’ll have great fun and learn something along the way.
HACK THE SYSTEM
Will Rust / Director of Brand Design / Pandora
During this lecture, you will hear the experiences of a man who, through his creative and “childish” approach (which he thinks is necessary) bypassed numerous systemic rules and won all the biggest awards in the marketing industry. According to him, there are too many advertisements that were created by blindly following the rules. Examples of successful campaigns, market research, data insight, and similar tools help deliver results that are certainly expected, but in such a saturated environment, that audiences become uninterested in what we are really trying to say. The only way to give up this “dirty habit” is to do something you never expected you would do.