Mark Shayler

[ Ape ]

Company: Ape

Position: Partner

Years of branding, design and advertising experience: 26

He says he still hasn’t decided what he wants to be when he grows up.
Until he makes his life changing final decision, he spends his time helping the world’s largest companies think as if they are the little guys, and the smallest companies think as if they are the big guys, all through new business models which have helped his clients save over 120 billion pounds. He regrets not charging percentually. At the heart of his business in the deep conviction that it’s more important to better things than to simply do things better. Throughout his career, he has helped redesign almost everything, from packaging, to products, houses and even honey pots.
He is the author of a book that explains how brands can change the status quo or in the contrary, become the status quo. When he is not working with brands the like of Nike, Samsung, and Coca-Cola, in his free time he tends to his chickens, ducks and children (not against his own free will may we add).

My super power is: Helping people and companies find their authentic voice.

If I could be any brand, I would be: The NHS.

My biggest fear is: Losing my ability to move.

My life philosophy is: It’s not sufficient to do things better, we need to do better things.

You are heading to the desert island, what will you bring: Sunscreen, swimming shorts, goggles.

SPEAKERS

Michela Magaš

During her career, Michela discovered that by placing culture and creativity at the center of the community, a much faster transfer of knowledge can be achieved, and hence the development of innovation. She believes that music is a “social glue” and that it is able to combine seemingly incompatible fields of social action. For her […]

Will Rust

Company: Pandora Position: Director of Brand Design Years of branding, design and advertising experience: 25 Will dropped out of school at the age of 9 and at the age of 15 completely left the education system behind him. A year later, he was fired for the first time at his job at McDonald’s. If failure [...]

Ravid Kuperberg

Company: Mindscapes Position: Partner and trainer Years of branding, design and advertising experience: 20+ Do you want us to speak strategy? Not while Ravid is in the room. That’s when we just sit down and listen. And the better you listen, the better you understand how to unlock all the secret doors of the human [...]

Mihnea Gheorghiu

Company: Publicis Italy Position: Global Creative Director Years of branding, design and advertising experience: 14 Mihnea is an internationally award-winning creative director who started his marketing career at the ripe old age of 19. That’s when life lead him away from his native Romania and sent him on a trip around the world where he [...]

Tino Anđić

Company: O'KEY Position: Director of Strategy Years of branding, design and advertising experience: 20+ Strategic planning, brand building and strategic counseling are just some of the aces that Tino can pull out of his sleeve every time he finds himself facing new business challenges. They are not just temporary tricks for solving temporary tasks, his skills [...]

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All Sessions by Mark Shayler