SPEAKERS

Rory Sutherland

Vice Chairman at Ogilvy UK

Michael Solomon

PhD. Professor of Marketing at Saint Joseph's University

Mark Shayler

Founder at APE

Davor Bruketa

Creative Director and Designer at Bruketa&Zinic&Grey

Žarko Sakan

Managing Director at New Moment New Ideas Company

Irena Kurtanjek

Corporate Affairs Manager at Nestlé Adriatic

Ivan Ivanović

Author and TV host at NOVA TV

Will Rust

Executive Creative Director at Kubb&co

Ilma Ramčević

Moderator
Branding Conference 10

PROGRAM

  • Day 1 18.05.2020.
  • Day 2 19.05.2020.
  • Day 3 20.05.2020.
  • Day 4 21.05.2020.
  • Day 5 22.05.2020.
18:00
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18:45
Davor Bruketa

#stayhome is for people. Not brands!

Why did some brands stay quiet when a crisis occurred? Why others didn’t? How to get back among people now? Who was successful during the crisis? There are so many questions and only one Davor Bruketa.

18:50
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19:35
Mark Shayler

Needed that reset button? Time to redesign your consumer.

Has the overnight crisis also changed consumer behavior? Did they suddenly get new desires and needs? How to deal with this? We answer these questions and find solutions in the first bombastic workshop prepared for us by Mark Shayler.

18:00
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18:45
Ivan Ivanović

Pandemics of insanity.

Da li je danas, zbog lakoće pristupa informacijama, teže razlikovati istinu od laži? Da li je pandemiju “fake news-a” moguće suzbiti? Koja je cijena lažnih vijesti u stanju krize? Da li mediji imaju dovoljno etike da im odole? Najbolje odgovore na ova pitanja može nam dati samo čovjek „bez dlake na papertyper.net jeziku“.

18:50
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19:35
Michael Solomon

Living a new normal.

What will the world look like after a pandemic, and what does "new normal" mean? That is the question of all questions, to which there is no single answer. In this lecture, we will try to find them all.

18:00
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18:45
Žarko Sakan

Meaningless brands stay meaningless in crisis.

Each person gets several opportunities in life when they can reconsider the purpose of their existence. Brands should do the same. How is purpose of brand seen so clearly during a crisis?

18:50
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19:35
Mark Shayler

Needed that reset button? Time to redesign your business.

If crisis = opportunity, and opportunity = resetting communication, “brand purpose” or the current business model, then time is now! How? Mark will discover this at his sega-mega interactive workshop.

17:00
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17:55
Rory Sutherland

Recession: Been there, done that.

This is neither the first pandemic nor the first recession. Many experts can say with certainty, "Been there, done that!". Rory will take us on a journey through time by sharing essential knowledge that will help brands do what’s important now – create a strategic vision for the future. 

18:00
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18:45
Irena Kurtanjek

The future ahead for brands in the FMCG industry.

Many business sectors were lucky, so during the crisis, they were able to continue their business in organized work from home, but this was not the case with FMCG brands. To predict their future, we will not need a crystal ball, but the experience of someone who has dedicated his entire career to improving business within this sector.
18:00
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18:45
Will Rust

How to be creative in time of uncertainty?

Onog trenutka kad je zvanično najavljena kriza činilo se kao da je cijeli svijet stao. U inicijalnom trenutku šoka, to zaista i jeste bilo tako. Ali, nakon što je „prenoćilo“, vidjeli smo da su mnogi ljudi širom planete preplavili društvene mreže i medijski prostor svojim easy essay writer optimističnim i dosjetljivim porukama. Ti ljudi zapravo su kreativci, umjetnici različitih profila. Jedan od njih će nas naučiti kako i mi možemo biti kreativni u vrijeme neizvjesnosti.

18:50
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19:35
Mark Shayler

Needed that reset button? Time to redesign your brand.

When we are not sure how we will do it, then we try to learn from the best. At his last workshop as part of BC 10, Mark will reveal which successful brands were created during the previous recession, and which major mental paradigm shift has occurred in the meantime.

BRANDING CONFERENCE

Branding Conference is a professional event in Bosnia and Herzegovina that brings together experts with specialized knowledge in branding, marketing communications and media. The first conference took place in 2011, and since then, has hosted more than 3,100 participants from 15 countries, who were given the opportunity to listen to more than 165 world-renowned speakers.

Branding Conference has also been the organizer of the prestigious Young Lions Competition in Bosnia and Herzegovina since 2017, and each year brings news in marketing strategies, guest lecturers, organizes interesting workshops and panel discussions, inspires creative energy and promotes networking.

  • 2k Tickets Confirmed
  • 18 Talented Speakers
  • 30 Food Coffee Breaks

MEDIA PARTNERS

ORGANISER