Rory could be one of the most persuasive arguments in the advertising industry on why you should never change a winning team. He came to the Ogilvy Agency as an intern, just as he graduated. For the next 32 years, he changed positions, but never thought about changing the agency. As the award, he now enjoys the flattering title of vice chairman, but more than that, he enjoys the new department he founded within Ogilvy.

In that department, within his psychology graduates, he is looking for "invisible opportunities" in consumer behavior. He claims that small contextual changes can have a significant effect on the decisions people make. He proves such claim by tripling the call center sales rate by adding just a few sentences to the original call scenario. He has published two books: The Wiki Man and Alchemy: The Surprising Power of Ideas That Don't Make Sense. Friends say that he is a force of nature.

He has 32 years of branding, design, and advertising experience.

After breaking the code, to find out why consumers buy your product, this charming gentleman has become his own boss and made himself known around the globe as an expert, professor of social psychology, speaker, and author. They say that he is one of the top 10 most productive scientists, with over 30 books published in which he explains the secrets of consumer behavior, advertising, fashion psychology, and social media marketing.

Thanks to many years of experience and a particular interest in hidden details in people's behavior, Michael has developed an incredible ability to come up with an adequate and successful solution for his clients in a short time. People who have had the privilege of spending time with Michael claim that the power of insight he has into the world of marketing is spectacular. His lecture deserves a #cantwait stamp, for sure.

He has 38 years of branding, design, and advertising experience.

He says he still hasn’t decided what he wants to be when he grows up. Until he makes his life changing final decision, he spends his time helping the world’s largest companies think as if they are the little guys, and the smallest companies think as if they are the big guys, all through new business models which have helped his clients save over 120 billion pounds. He regrets not charging percentually.

At the heart of his business in the deep conviction that it’s more important to better things than to simply do things better. Throughout his career, he has helped redesign almost everything, from packaging, to products, houses and even honey pots. He is the author of a book that explains how brands can change the status quo or in the contrary, become the status quo. When he is not working with brands the like of Nike, Samsung, and Coca-Cola, in his free time he tends to his chickens, ducks and children (not against his own free will).

He has 26 years of branding, design, and advertising experience.

If you've ever wanted to talk to Don Draper from the Mad Man series, this is an excellent opportunity, as Davor Bruketa is the closest you will ever find to that. In short, Mr. Bruketa is the youngest and most creative Creative Director from our regional creative scene. There is almost no professional magazine, competition, award, conference, or jury that cannot be associated with his name.

He started his advertising career in 1995, and 25 years later, he still leaves the impression of a curious student. In his work we can see an incredibly sharp intellect, deep insights, and unbridled imagination. Especially when it comes to his main specialty - design. One would say that Bruketa is a nerd. If so, we would have to redefine the word, as a nerd cannot easily, casually, without any rules, selflessly spill his knowledge to others, as Davor Bruketa can.

He has 25 years of branding, design, and advertising experience.

You can't dig much about Žarko on Google. However, perhaps just one piece of information is enough to give you an idea of ​​his experience and life in the world of marketing. Žarko Sakan grew up with his father Dragan, who truly was the first and the best marketing expert to ever exist in our area. The privilege he received at birth, Žarko turned into dedicated work and created results that his father would be proud of.

It is such a logical sequence of events that a man who, from a young age has witnessed the lessons that his peers only learned at universities, is at the fore of one of the region's most awarded creative agencies today. In addition to his father's masterful legacy and insight into dealing with marketing in the best way, Žarko came up with his own little secrets of this great craft. We will try to persuade him to share them with us.

He is in the branding, designing, and advertising industry since he was a kid.

Nestlé is the world's largest food company, selling more than a billion products daily. We are quite sure that they know very well how to care of their current and potential employees, while being fully aware who can successfully finish important tasks within the company. What we are trying to say is that that the fact that Irena’s been with Nestlé since day one of her professional career, when (almost 14 years ago) she stepped into a job interview, says a lot about her competence.

After numerous positions within the corporate department, Irena Kurtanjek is today the Corporate Affairs Manager at Nestlé Adriatic for Croatia, Slovenia, and Bosnia and Herzegovina. With her project management approach to corporate social responsibility, she had contributed massively to Nestlé reputation and created a mini revolution by improving media relations, while creating a network of strategic partnerships. That says a lot about her character. During her extremely useful lecture prepared for the participants of BC 10, she will teach us how to be calm under pressure.

Brendingom, dizajnom i oglašavanjem se bavi 14 godina.

We won't exaggerate if we say that Ivan Ivanović is Jimmy Kimmel of Balkans. Not only because his show "An Evening with Ivan Ivanovnić" is untouchable in terms of popularity and quality, but because this type of television project can only be led by a person who is extremely brave, humorous, dedicated, talented, curious, and full of life-energy. Ivan Ivanović is all that and more. "Uncompromising struggle, honesty, and a great desire to make you laugh for at least one minute" is what this doyen of the TV industry modestly promises us and we know we will get much more.

Ivan Ivanović is always ready to tackle all social situations in his casual and charming, but at the same time deep and insightful way. In doing so, he has pure and positive intentions. He does not want to ridicule anyone, nor throw anyone on a pillar of shame. He just wants to have a good laugh with us. And there is always a reason to laugh in the Adriatic, whether it's jokes or significant social anomalies. Just like Andersen's boy, Ivan Ivanović is still there to shout: "But the emperor is naked!"

He has 13 years of branding, design, and advertising experience.

Will dropped out of school at the age of 9 and, at the age of 15, completely left the education system behind him. A year later, he was fired for the first time at his job at McDonald’s. If failure is the route to success, Will got off to a good start. At the age of 17, he swapped flipping burgers and delinquency for typography and design which led him to clients such as NASA, IBM, Phillips, and Tuborg, for which he created campaigns that won accolades at some of the most prestigious world festivals including Cannes Lions, D&AD, Clio, Red Dot, and One Show.

Will currently works as the Executive Creative Director of Kubb&co. He came to this position after being the Global Director of Brand Design at Pandora and the Executive Creative Director at one of the world’s most renowned Ogilvy agencies. With more than 25 years of experience in the creative industry around the Planet, he has developed the ability to bring any agency he worked for the title of “Agency of the year.” He strongly believes that creative people have to think like children in order to succeed. And if you don’t agree, then to Will, you’re a big, smelly elephant.  🙂

He has over 25 years of branding, design, and advertising experience.

We are both happy and proud that this year the moderator of the Branding Conference will be Ilma Ramčević, which we love to call "our agency child." She made her first big, professional steps in the Via Media agency, which have taken her to her current business destination - the world's largest digital industry giant - Google. Bold but modest, firm but gentle, serious, but always smiling, our Ilma did not withold her love and expertise for us this year either.

In her charming way, Ilma will lead its participants through the Branding Conference, although this time in a completely different environment. This will certainly not be difficult for her, as she is a video expert at Google, examining, and perfecting Youtube advertising. Knowing that she skips TV programs to watch commercials best illustrate Ilma's love for marketing. With her as moderator, our conference is in safe hands, because as Ilma herself says, "When I do things, I do them well."

Brendingom, dizajnom i oglašavanjem se bavi 10 godina.