THE SHOW MUST GO ON

 In its jubilee edition, the Branding Conference becomes BC Online Week - a platform where within five days, from 18.05. to 22.05.2020, we will share a series of free webinars and interviews with our audience, as our gift to the Adriatic region.

The global pandemic has brought many questions to all of us: what kind of economic crisis is ahead of us, what kind of life awaits us, how consumers will behave, how habits will change? These are questions asked by industry experts, every day. Even though challenging times are ahead of brands, the reality is that they have to act now, as only those who react and recognize the crisis as chance for change, will benefit from it.

The question is not whether we will, but rather how we will proceed. This year, questions will be answered by the world's branding and communication experts who will educate professionals and business leaders and provide them with a COVID-19 response plan and suggestions for effective communication towards internal and external stakeholders.

SPEAKERS

Rory Sutherland

Vice Chairman at Ogilvy UK

Michael Solomon

PhD. Professor of Marketing at Saint Joseph's University

Mark Shayler

Founder at APE

Davor Bruketa

Creative Director and Designer at Bruketa&Zinic&Grey

Žarko Sakan

Managing Director at New Moment New Ideas Company

Irena Kurtanjek

Corporate Affairs Manager at Nestlé Adriatic

Ivan Ivanović

Author and TV host at NOVA TV

Will Rust

Executive Creative Director at Kubb&co

Ilma Ramčević

Moderator
Branding Conference 10

PROGRAM

  • Day 1 18.05.2020.
  • Day 2 19.05.2020.
  • Day 3 20.05.2020.
  • Day 4 21.05.2020.
  • Day 5 22.05.2020.
18:00
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18:45
Davor Bruketa

#stayhome is for people. Not brands!

Why did some brands stay quiet when a crisis occurred? Why others didn’t? How to get back among people now? Who was successful during the crisis? There are so many questions and only one Davor Bruketa.

18:50
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19:35
Mark Shayler

Needed that reset button? Time to redesign your consumer.

Has the overnight crisis also changed consumer behavior? Did they suddenly get new desires and needs? How to deal with this? We answer these questions and find solutions in the first bombastic workshop prepared for us by Mark Shayler.

18:00
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18:45
Ivan Ivanović

Pandemics of insanity.

Is today, because of the ease of access to information, harder than ever to distinguish truth from lies? Is it possible to overcome the fake news pandemic? What is the price of fake news in a state of crisis? Does the media have enough ethics to resist them? The best answer to these questions has a man who doesn't mince his words.

18:50
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19:35
Michael Solomon

Living a new normal.

What will the world look like after a pandemic, and what does "new normal" mean? That is the question of all questions, to which there is no single answer. In this lecture, we will try to find them all.

18:00
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18:45
Žarko Sakan

Meaningless brands stay meaningless in crisis.

Each person gets several opportunities in life when they can reconsider the purpose of their existence. Brands should do the same. How is purpose of brand seen so clearly during a crisis?

18:50
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19:35
Mark Shayler

Needed that reset button? Time to redesign your business.

If crisis = opportunity, and opportunity = resetting communication, “brand purpose” or the current business model, then time is now! How? Mark will discover this at his sega-mega interactive workshop.

17:00
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17:55
Rory Sutherland

Recession: Been there, done that.

This is neither the first pandemic nor the first recession. Many experts can say with certainty, "Been there, done that!". Rory will take us on a journey through time by sharing essential knowledge that will help brands do what’s important now – create a strategic vision for the future. 

18:00
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18:45
Irena Kurtanjek

The future ahead for brands in the FMCG industry.

Many business sectors were lucky, so during the crisis, they were able to continue their business in organized work from home, but this was not the case with FMCG brands. To predict their future, we will not need a crystal ball, but the experience of someone who has dedicated his entire career to improving business within this sector.
18:00
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18:45
Will Rust

How to be creative in time of uncertainty?

The moment when the crisis was officially announced, it seemed as if the whole world had stopped. In the initial moment of shock, it was like that, but after “overnight,” we saw that many people around the Planet flooded social networks and the media space with their optimistic and witty messages. These people are creatives, artists of different profiles, and one of them will teach us how we can be creative in times of uncertainty.

18:50
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19:35
Mark Shayler

Needed that reset button? Time to redesign your brand.

When we are not sure how we will do it, then we try to learn from the best. At his last workshop as part of BC 10, Mark will reveal which successful brands were created during the previous recession, and which major mental paradigm shift has occurred in the meantime.

BRANDING CONFERENCE

Branding Conference is a professional event in Bosnia and Herzegovina that brings together experts with specialized knowledge in branding, marketing communications and media. The first conference took place in 2011, and since then, has hosted more than 3,100 participants from 15 countries, who were given the opportunity to listen to more than 165 world-renowned speakers.

Branding Conference has also been the organizer of the prestigious Young Lions Competition in Bosnia and Herzegovina since 2017, and each year brings news in marketing strategies, guest lecturers, organizes interesting workshops and panel discussions, inspires creative energy and promotes networking.

  • 2k Tickets Confirmed
  • 18 Talented Speakers
  • 30 Food Coffee Breaks

MEDIA PARTNERS

ORGANISER