In its jubilee edition, the Branding Conference becomes BC Online Week - a platform where within five days, from 18.05. to 22.05.2020, we will share a series of free webinars and interviews with our audience, as our gift to the Adriatic region.
The global pandemic has brought many questions to all of us: what kind of economic crisis is ahead of us, what kind of life awaits us, how consumers will behave, how habits will change? These are questions asked by industry experts, every day. Even though challenging times are ahead of brands, the reality is that they have to act now, as only those who react and recognize the crisis as chance for change, will benefit from it.
The question is not whether we will, but rather how we will proceed. This year, questions will be answered by the world's branding and communication experts who will educate professionals and business leaders and provide them with a COVID-19 response plan and suggestions for effective communication towards internal and external stakeholders.